Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

Skip to Main Content
    St. Philip’s College
   
 
  Apr 03, 2025
 
St. Philip’s College Schedule/Catalog 2013-2014 
    
Catalog Navigation
St. Philip’s College Schedule/Catalog 2013-2014 [Archived Catalog]

MRKG 1311 - Principles of Marketing


Reading Basic Skills Prerequisite (Fall 2013): READ 0301 
Integrated Reading & Writing Basic Skills Prerequisite (Spring 2014): INRW 0305 
Math Basic Skills Prerequisite (Fall 2013): MATH 0301 
Math Basic Skills Prerequisite (Spring 2014) MATH 0305 
Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.

Semester Hours: (3-3-0)

CIP: 52.1401


Click here for course schedule information.