Advertising and Sales Promotion   [Archived Catalog]
St. Philip's College 2009-2010 Academic Catalog
   
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MRKG 2349 - Advertising and Sales Promotion


Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints.

Semester Hours: (3- 3 -0)

CIP: 52.1401


Click here for course schedule information.


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