Principles of Retailing   [Archived Catalog]
St. Philip's College 2009-2010 Academic Catalog
   

MRKG 1302 - Principles of Retailing


Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing.

Semester Hours: (3- 3 -0)

CIP: 52.1401


Click here for course schedule information.