Advertising and Sales Promotion
St. Philip's College Schedule/Catalog 2019-2020
   

MRKG 2349 - Advertising and Sales Promotion


Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints.

Semester Hours: (3 -3- 0)

CIP: 52.1401


Offered at:
NLC: No
NVC: No
PAC: No
SAC: Yes
SPC: Yes


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