MRKG 1302 - Principles of Retailing

Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing. Recommended Basic Skills prerequisites: Ready for INRW 0420, MATH 0410

Semester Hours: (3 -3- 0)

CIP: 52.1401

Offered at:
NLC: No
NVC: No
PAC: Yes
SAC: Yes
SPC: Yes

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