Principles of Marketing   [Archived Catalog]
St. Philip's College Schedule/Catalog 2015-2016
   
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MRKG 1311 - Principles of Marketing


Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.

Recommended Basic Skills prerequisites: INRW 0305 , MATH 0305 

Semester Hours: (3-3-0)

CIP: 52.1401



Click here for course schedule information.


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