MRKG 1302 - Principles of Retailing

Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing.

Recommended Basic Skills prerequisites: INRW 0305 , MATH 0305

Semester Hours: (3-3-0)

CIP: 52.1401

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