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  Mar 29, 2024
 
St. Philip’s College Schedule/Catalog 2013-2014 
    
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St. Philip’s College Schedule/Catalog 2013-2014 [Archived Catalog]

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MRKG 2349 - Advertising and Sales Promotion


Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints.

Semester Hours: (3-3-0)

CIP: 52.1401


Click here for course schedule information.



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