MRKG 1302 - Principles of Retailing
Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing.
Recommended Basic Skills prerequisites: INRW 0305 , MATH 0305
Semester Hours: (3-3-0)
Click here for course schedule information.
[Add to Publication]