Advertising and Sales Promotion   [Archived Catalog]
St. Philip's College Schedule/Catalog 2016-2017
   

MRKG 2349 - Advertising and Sales Promotion


Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints.

Semester Hours: (3-3-0)

CIP: 52.1401


Offered at:
NLC: No
NVC: No
PAC: No
SAC: Yes
SPC: Yes


Click here for course schedule information.